“In love with better” – This was the motto of the first APAC Dealer Meeting of our largest business unit Komet Dental, which took place in Phuket, Thailand these days. The event is an important building block for shaping our international growth strategy in Asia and the Pacific in close cooperation with our local partners.

Our corporate culture and values guide our position, decisions and actions at Brasseler. Values have played a key role since our company was founded, and each generation translate them into contemporary terms. Our five values were developed in collaboration with employees.

Our values reflect our understanding of a family business. They are an essential part of our corporate philosophy and form the basis of our actions.
In our short series “𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘉𝘳𝘢𝘴𝘴𝘦𝘭𝘦𝘳”, we let people talk about our family-run company Brasseler and how they understand our five values Customer orientated, Connected, Forward-looking, Passionate and Courageous.

“𝗟𝗲𝘁’𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗴𝗿𝗲𝗮𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿!” – that’s how Stephan Koehler, Chairman of the Management Board, opened his speech at this year’s Komet USA National Sales Meeting in Charlotte last week. Defining goals together, implementing the growth strategy and driving international success – this year’s kick-off event was an important milestone.